Already on her last legs with publicity faux pars, Kate Moss has this week placed herself back into hot water with a pro-anorexia comment.
Kate claims one of her mottos is “nothing tastes as good as skinny feels”, resulting in a huge outcry from eating disorder charities.
This latest outcry has created a huge Twitter debate, Newspaper articles galore and yep, a whole lot of blogging!
Modeling agency Storm, who represent Moss, said: “…of course Kate’s words had been misinterpreted.
“This was part of a longer answer Kate gave during a wider-ranging interview, which has unfortunately been taken out of context and completely misrepresented,” the agency said in a statement. “For the record, Kate does not support this as a lifestyle choice.”
Not the first time Kate’s PR team has had to fight her battle, last year the cocaine drugs scandal story initially threatened to break her winning streak before being turned around and coming out on top. Even winning her new contracts with top fashion brands.
But this story seems bigger. High profile celebrities are turning against her – Denise Van Outen fumed: “Kate Moss is talking out of her Size Zero backside”. While ex-Ultimo Katie Green claimed: “There are 1.1million eating disorders in the UK alone. Kate Moss’s comments are likely to cause many more.”
With this years media coverage and heavy campaigning against the use of ultra-thin models, can it be certain Kate will survive yet another PR disaster?
Maybe this time, because public relations techniques are stronger than ever. With the integration of viral and online media to her already commendable campaign – it’s fairly certain she’ll survive in the fashion world purely on credibility. But continuing to act as a role model for youngsters and mothers is not such a secure path.
Could public relations recover the fashion queen through her next mistake?
As they say…three strikes and you’re out! So Miss Moss watch out.